The global biggest stainless steel jewelry manufacturing birth place and manufacturing base-Changan

At present, the market size of China's jewelry industry is about 300 billion yuan, with the rapid growth of the continuous development of the domestic economy and national income, women's demand for jewelry by 2021, the scale of demand grow with each passing day, China's jewelry industry will reach 490 billion 800 million yuan, Changan jewelry industry have a brilliant future.

Changan jewelry industry should be developed in three directions: accessories, brands, electricity providers

1. accessories

At present, most of the jewelry is not simply worn, with the development of international fashion model, a large number of clothing brand enterprises, began to multi-channel through hats, scarves, bags, belts and other accessories development. With the clothing enterprises involved in jewelry industry, Changan jewelry can be made through cooperation with garment enterprises to create a win-win situation.

2. branding

Changan jewelry brand building is in its infancy, not to mention the influence of international brands, and even the number of domestic names are not many. Brand influence and brand value added are very scarce, which has become one of the bottlenecks in Changan's jewelry industry to participate in economic globalization.

But Changan jewelry can be through product differentiation, to avoid the homogenization of products competition in distress, insist on shaping the brand differentiation, with innovative thinking to distinguish the enterprise brand and brand competition. And use innovation point to cultivate customer loyalty to the brand.

3. electricity supplier

In 2015, the Internet craze swept, so that companies are aware of the importance of electricity providers, and some jewelry companies have their own electricity supplier team, and some companies even spend heavily on electricity providers to operate the team online layout. Many enterprises in the "electricity supplier" process farther away. Changan jewelry can be through professional business operations team through Sina, Sohu, Tencent or other portal website to enhance the popularity of the website, also can make full use of the advantages of mobile providers such as micro-blog, WeChat, through the media to improve the company's brand and product exposure.

China's jewelry market size of 300 billion yuan, in 2021 the demand will reach 492 billion 800 million yuan, but also said that the cold winter? Jewelry industry still has 192 billion 800 million yuan, where Changan jewelry still promising.

The article comes from China Chang’an stainless steel jewelry manufacturer - A2A, the website is www.stainlesssteelacc.com